Benjamin Moore

Benjamin Moore paint and stain gives contractors and serious DIY painters distinct choices for interior painting, exterior painting, and exterior staining. Aura Exterior is exterior paint, Woodluxe is exterior stain, and ADVANCE High Gloss provides a hard finish that withstands repeated washing. Start with the surface and the wear it’ll get.

Benjamin Moore manufactures paint, stain, and architectural coatings. It began as Moore Brothers in Brooklyn in 1883 and is based in Montvale, New Jersey. Berkshire Hathaway acquired the company in 2000 and remains its parent company.

Exterior paint or exterior stain

Aura Exterior belongs on the exterior-paint side of the job. Woodluxe belongs on the exterior-stain side. With an existing finish, identifying what’s already on the surface helps determine the preparation and which coating belongs over it.

On a repaint, the new coating needs a sound surface to hold onto. Preparation comes first. Scrape loose paint, clean the surface, and follow the preparation directions for the coating.

ADVANCE High Gloss for a hard, washable finish

ADVANCE High Gloss is a waterborne alkyd enamel for interior and exterior use. It cures to a hard finish and withstands repeated washing. That’s a concrete reason to choose it when cleaning is part of the job.

Exterior suitability goes with the exact finish. For outdoor work, match the line and sheen to the exterior-use directions on the can.

High gloss catches the light, making dents, sanding scratches, and uneven repairs easier to see. It’s a finish for careful prep. Fill and sand repairs, then look along the surface with light coming across it before painting.

Drying and readiness for regular use are separate stages. Follow the finish’s return-to-service directions before putting the painted surface to work.

Settle the color before the full job

Benjamin Moore lists paint-color samples and peel-and-stick samples. Look at your sample beside the flooring, trim, and other finishes, in daylight and under the lights you use at night.

For a color match, a clean sample with intact color gives the match a better starting point. Keep the color name and number together, and compare a dried test patch with the approved sample in the room’s lighting before continuing.

Plan the quantity and application

Measure the area you’re actually painting, then use the coverage and coat directions for the exact product. Texture and absorbency affect how far paint goes. Calculate the quantity after choosing the line and sheen.

Benjamin Moore’s Custom-Crafted applicators are formulated to work with its paints and are aimed at contractors and serious DIY painters. Choose the brush or roller according to the coating and surface texture.

Product specifications

Line	Product type	Intended use	Sheen	Sizes
Aura Exterior	Paint	Exterior
Woodluxe	Stain	Exterior
ADVANCE High Gloss	Waterborne alkyd enamel	Interior and exterior	High gloss	Gallon and quart

Frequently Asked Questions

Is Benjamin Moore a good paint?

Yes, when you choose the finish for the job. Benjamin Moore’s ADVANCE Semi-Gloss cures hard, withstands repeated washing, and is less prone to yellowing than conventional alkyd paint. Those are useful properties for an interior finish you’ll need to clean regularly.

Can Benjamin Moore paint be color matched?

Yes, you can have Benjamin Moore paint color matched from a sample. Sheen and surface texture affect how the finished color looks, so a close color match can still look different beside the original finish.

How much Benjamin Moore paint do I need?

For Benjamin Moore paint, divide your paintable square footage by the exact product’s coverage per gallon, then multiply by the number of coats. That gives you the calculated gallons before allowing for waste or extra absorption. Rough or porous surfaces can increase the amount you’ll use, so the coverage figure is a planning number, not a promise.

What is Benjamin Moore’s Color of the Year for 2026?

Benjamin Moore’s Color of the Year for 2026 is Silhouette. It’s a color choice, so you’ll still need to choose the paint and sheen suited to your surface.